SAGA Software, Inc. – B2B Campaign Materials
SAGA Software, Inc. was a developer of enterprise integration and e-business middleware systems that connected legacy and packaged applications. The project centered on strengthening the company’s B2B marketing presence through collateral that clearly conveyed technical value to executive and technology audiences. I led concept development, copy refinement, and layout design in collaboration with product marketing to ensure brand consistency and on-point messaging across white papers and brochures promoting the company’s enterprise solutions.
Challenge
SAGA Software sought to broaden engagement within enterprise markets by showcasing the strategic advantages of its middleware platform through targeted, high-impact collateral for executive and technology audiences.
Resolution
Developed a suite of white papers and brochures that distilled complex integration concepts into clear, results-oriented messaging. Collaborated with product marketing and technical teams to ensure accuracy, consistency, and alignment with corporate positioning. The collateral emphasized strategic business benefits, scalability, and interoperability, reinforcing SAGA Software’s brand positioning in enterprise middleware solutions.
SAGA Software, Inc.
World-class devleoper of e-business integration and enterprise systems software connecting customers' legacy and packaged applications with e-business. Acquired by SoftwareAG