Michael D. Fite
Building Inclusive, Impactful Digital Experiences
Leadership | Strategy | Transformation
Challenge isn’t an obstacle; it’s an opportunity to create. I bring a proven track record, blending strategic insight and hands-on execution across UX, digital strategy, marketing, web development, branding, and interactive design. I thrive in complex environments, building inclusive, scalable digital experiences that deliver measurable results.
I lead with clarity, creativity, and collaboration, guiding teams through digital transformation, accessibility, and high-stakes delivery. I’ve helped organizations of all sizes solve business and user challenges, earning recognition from executives, stakeholders, and cross-functional teams.
Professional Experience
Manager, Web Services
College of Southern Nevada / Synoptek, LLC — Las Vegas, NV (June 2014 – May 2025)
Drove a full-scale digital transformation of CSN.edu, combining UX research, stakeholder collaboration, and modern design frameworks to deliver a seamless, user-first experience for 36,000+ students. Promoted to Manager, Web Services to lead enterprise-wide initiatives and manage a growing team, earning two internal Spotlight on Excellence awards for Team Player and Above & Beyond contributions. Delivered a modern, scalable, and fully accessible platform that aligned with institutional goals and received national recognition, including the IMA Best in Class Award and W3 Silver Award for excellence in higher education UX.
- Achieved a 98.7% Siteimprove accessibility compliance score (WCAG 2.2 Level AA) three months ahead of federal and institutional deadlines.
- Led the migration of outdated web properties to a unified, scalable Drupal CMS, improving UX across 6 schools, 22 departments, and 70+ programs.
- Implemented enterprise-wide single-source data integrations, connecting multiple internal and external systems via APIs for real-time updates and reduced manual maintenance.
- Designed and implemented a custom content workflow and approval system using Agile + Jira, cutting user-facing errors and boosting content delivery speed.
- Established institution-wide web governance standards and built a contributor toolkit with guidelines, templates, and performance metrics to enforce quality and consistency.
- Oversaw personalization initiatives, leveraging behavioral insights to develop targeted campaigns, test creatives, and optimize ROI across digital touchpoints.
- Collaborated with IT and marketing leadership to integrate UX goals into enterprise strategies, security frameworks, and cross-platform scalability efforts.
- Orchestrated stakeholder strategy and alignment sessions to deliver platform updates, provide training, and showcase upcoming initiatives, improving digital governance.
- Guided CSN through an Office for Civil Rights (OCR) accessibility review, achieving successful resolution and earning investigator recognition for vendor coordination and ADA compliance leadership.
Digital Creative Director (Web & Marketing)
Outpatient Surgical Recovery Suites / Crovetti Orthopaedics & Sports Medicine — Las Vegas, NV (Mar 2012 – May 2014)
Directed the company’s digital brand strategy and led development of 2 corporate websites supporting patients, physicians, and business operations. Oversaw design, content, and technical delivery while creating integrated marketing campaigns across web, social, print, and broadcast media. Partnered with executive leadership to modernize digital presence, enhance patient engagement, and strengthen overall brand visibility.
- Designed and launched two corporate websites, ensuring cohesive branding and consistent UX across both properties.
- Led the design, development, and launch of corporate websites for both organizations, unifying branding and enabling role-based access for physicians, patients, and sales teams.
- Oversaw Crovetti Orthopaedics’ office redesign and IT infrastructure upgrade, managing construction, full rewiring, server rebuilds, and deployment of new workstations to support seamless integration with the outpatient surgical suites.
- Executed and optimized B2B campaigns promoting the outpatient recovery care model, enabling partnerships with hospitals and providers nationwide.
- Created integrated digital initiatives across web, email, and social platforms, improving patient education, onboarding, and engagement.
- Built cross-functional workflows connecting clinical teams, business units, and marketing, streamlining scheduling, downloadable forms, and patient readiness resources.
- Directed content governance and security oversight, evaluating, approving, and implementing web projects to ensure compliance and protect patient data.
Digital Marketing Engineer
PartnerWeekly.com — Las Vegas, NV (Jan 2011 – Aug 2011)
- Increased revenue by 7% by monetizing client site submissions through targeted digital marketing campaigns.
- Developed standardized analytics and reporting processes using Google Analytics and SEO tools, ensuring accurate tracking and actionable insights.
- Introduced technical documentation frameworks, reducing onboarding time and improving team productivity.
- Accelerated project launches by establishing quality assurance procedures that improved go-live speed without sacrificing quality.
Director of Visual Arts & Media
Las Vegas Gaming, Inc. — Las Vegas, NV (Jun 2006 – Jan 2010)
- Positioned the company as a technology innovator, earning an ADDY Award for integrated mixed-media marketing.
- Guided company-wide brand transformation, repositioning the organization from a gaming supplier to a next-generation gaming-technology provider.
- Earned an ADDY Award for integrated mixed-media marketing through strategic branding and creative execution.
- Secured $15M in capital funding by designing comprehensive investor presentations and collaborating closely with corporate legal teams and Merrill Lynch representatives.
- Designed a nationally recognized multi-channel web portal targeting sales prospects, investors, and consumer audiences.
- Engineered the visual design and development of advanced gaming interfaces and interactive demos showcased at national trade shows and key investor events.
- Partnered with engineering, marketing, and product teams to integrate creative, technical, and business goals across multiple digital platforms and delivery channels.
Professional Milestones
Web Developer / QA Test Lead
Harrah’s Entertainment — Las Vegas, NV (2005 – 2006)
Managed integration projects for 40+ websites under Caesars and Harrah’s brands. Led financials, schedules, personnel, and deliverables. Served as team lead and corporate trainer for WatchFire implementation.
- Reenergized stalled template development delivering completed templates within 6 weeks, guiding programming teams for reservation integration.
- Delivered programming for micro-sites beating 30-day deadline by 1 week.
- Resolved security/testing gaps by auditing and deploying WatchFire third-party application.
- Led design of Flash-based casino locator app consistently earning top-ten page views.
- Evolved as corporate trainer leading application deployment and training.
Corporate Webmaster
Bally Gaming and Systems — Las Vegas, NV (2001 – 2005)
Established critical web presence as first marketing-technology pilot. Directed all web operations, reporting to IT Director and VP of Marketing. Led creative direction, functionality, and business alignment.
- Created and designed 5 Bally websites, growing flagship site hits from 210,000 to 3.4 million in 2005.
- Met 90-day launch target for parent company site including investor relations portal.
- Built complex BallyGaming.com within 4 months with a complete redesign and new design agency.
- Introduced integrated web media campaigns increasing monthly hits by 290,000 within 3 months of launch.
- Rescued planned corporate webcast by resolving server failure and renegotiating hosting contracts.
- Championed first corporate intranet and multiple subsidiary websites.
Education
College of Southern Nevada
Associate of Applied Science, Graphic Technology / Web Design · Graduated with High Honors
Certifications
Web Administration and Development · Learning Tree International